Economic Development

The mission of the Economic Development department is to provide targeted business, tourism and support services to businesses, residents and visitors so they can invest in, live and discover a sustainable community that fosters business growth opportunities, innovation and entrepreneurship.

Key Measures

Name Current Target Status
By 2020, % of businesses will be retained annually 89 % 90 % On Track
By 2020, the City of Las Cruces unemployment rate will be at or below full employment (As per defined by Bureau of Labor Statistics at 4%) 6 % 4 % On Track
By 2022, an annual increase of % of new business registrations (FY17 = 589 to FY18 = 609, 3.4% change) 3 % 5 % On Track
By 2020, foot traffic in downtown will increase by an additional % each year (first available annual data in July 2018). 0 % 10 % In Process
By 2022, an overall increase of # net total non-farm payroll employment will be created across the Metropolitan Statistical Area (MSA) (targeted industries to be defined by 2019) N/A 250 In Process